Google indexes the wrong URLs
Parameters, archives, staging paths and canonical errors can crowd out the pages the business wants customers to find.
PAGE OVERVIEWTechnical SEO by a developer
I find the technical SEO problem and fix it on the website.
I diagnose crawling, rendering, indexing and architecture problems, then make the approved changes in templates, code, routing or platform settings. You get a working fix, along with an explanation of what changed.
I will identify the priority issue and recommend the right next step.
01Common technical failures
A page can look fine while its technical output tells Google something else.
I check the HTML, headers, URL rules and templates behind the screen. These are the problems I see most often.
JavaScript hides content and links
Rendering, hydration or client-side routing can leave crawlers with an incomplete page.
A redesign breaks old URLs
Missing redirect maps, changed URL patterns and stale internal links can disconnect the new site from pages Google already knew.
One template creates hundreds of errors
A theme, component or CMS rule can publish the same bad heading, schema, metadata or internal link across an entire section.
02Technical scope
Fix the rules that control crawling, rendering and indexation.
The site determines the scope. I test the suspected failure and follow it to the source.
Crawling and indexing
Robots directives, XML sitemaps, crawl paths, status codes, noindex rules and index coverage.
Canonicals and redirects
Preferred URLs, duplicates, redirect maps, loops, chains and migration continuity.
Rendering and performance
Server and client rendering, Core Web Vitals, asset delivery and template behavior.
Architecture and structured data
Internal links, page hierarchy, semantic markup, schema and relationships between services, markets and evidence.
03Direct implementation
I make the technical change myself.
I scope each recommendation around the platform, code path, access and risk, then implement the approved change.
The work may involve a WordPress template, redirect rule, sitemap generator, React component, server-rendering setup, schema output or internal links. About 10 years in software development helps me trace the source before changing the visible symptom.
04WordPress and JavaScript SEO
WordPress and JavaScript sites fail in different places.
WordPress often concentrates risk in themes, plugins and generated archives; JavaScript applications often concentrate risk in rendering, routing and data delivery.
I follow the code that produces the HTML, URLs and links. On WordPress, that often leads to a theme or plugin. On React and Next.js, it may lead to rendering, routing or data loading. Shopify and custom backends have their own patterns.
- WordPress theme and plugin conflicts
- Shopify collection, product and canonical behavior
- React / Next.js rendering and route metadata
- Custom APIs, backends and content pipelines
05Site architecture
The site structure should match the business.
Services, industries, locations, people and case studies need stable URLs and useful links between them.
A sensible architecture helps crawlers find pages, directs internal authority and reduces cannibalization. It also shows which service belongs to which audience, market and case study.
06Live-site checks
The work ends after the live output checks out.
After release, I check the rendered page, HTTP behavior, crawl paths and relevant search tools.
Depending on the fix, I inspect live HTML, response headers, sitemaps, schema, redirects, canonical targets, internal links, performance data and Google Search Console. Google still controls recrawling and index processing, so indexing changes take time.
07Technical delivery
Find the source, change it safely and verify the live result.
Reproduce the issue
I confirm the affected URLs, templates, crawler behavior and business impact.
Trace the source
I follow the issue through CMS rules, code, routing, data, deployment and integrations.
Make the change
I use the smallest reliable fix and account for dependencies or site-wide template effects.
Check the live site
I review rendered output and HTTP behavior, then watch indexing and performance data.
08Current technical work
WordPress architecture for a South Florida real estate website
The Evelyn Yang case study documents website development, location architecture, internal relationships, technical SEO and ongoing indexing measurement without publishing unsupported performance claims.
Review the technical scope09FAQ
What clients usually ask before starting
01What is technical SEO?+
Technical SEO improves the conditions that let search engines crawl, render, understand and index a website. It includes URL behavior, directives, sitemaps, canonicals, redirects, rendering, architecture, performance and structured data.
02Do you only provide a technical audit?+
You can hire me for a standalone diagnosis or for diagnosis plus implementation. When access allows, I make the approved changes in the website, templates or code.
03Can you fix WordPress technical SEO problems?+
Yes. Typical work includes templates, plugins, indexing controls, duplicate archives, schema, internal linking, redirects and performance. The exact approach depends on the theme and hosting environment.
04Do you work with JavaScript websites?+
Yes. I can review React and Next.js rendering, routing, metadata, internal links, structured data and data-loading behavior, as well as custom backend constraints.
05How quickly will Google reindex a fix?+
Google does not publish a fixed reindexing timeline. I can verify the website change immediately; recrawling and index processing may take longer.
→FREE WEBSITE REVIEW
Have a technical SEO problem on the website?
Send the affected URLs, platform and what you are seeing. I’ll review a few likely causes and tell you whether the issue calls for diagnosis, implementation or monitoring.
Get a Free Website Review↗Clear priority + next-step recommendation